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Building Management Skills for continued growth

Seabrook crips


Seabrook Crisps, one of Britain’s oldest crisp manufacturers, is defying the economic slowdown and achieving the biggest sales volumes of its 64-year history. Sales are up by 50%, and despite tough global economic conditions, Seabrook forecasts continued growth through 2010.

Driving this growth has also seen a need to develop the way in which Seabrook’s is managed.

To support the demands that the growth has created Seabrook’s needed to enhance the skills and abilities of its senior management leadership team and chose PDG to design and deliver a customised Leadership and Management Development Programme that would support an underpin the skills needed in a rapidly growing and demanding business environment that would create and support the new Seabrook Leadership culture.

The Solution

The senior Leadership team undertook a customised leadership and management programme over a period of three months.
Key aspects that the programme focussed on included;

  • Building a motivational, productive, empowered working environment and culture.
  • Driving improvements with innovative and creative thinking.
  • Building a culture of recognition.
  • Empowerment and delegation.
  • Structuring the business for effective results, performance management.
  • Managing and leading organisational change.
  • Coaching for improved results.
  • Developing a high performance team environment

What did the participants say about the results?

Highlights where the company is, where we want to be and makes you think about how we can get there & the role I have getting there.

This has allowed for a stronger team and does not feel as though the whole process is being driven by myself.

More united management team – as a result of course we have a set of clear next steps of how to make positive changes for the good of the business.

Provided a structure and catalyst for developing our vision and mission. Improved internal communications.

Gained more focussed individuals to drive change forward.

Great course with much good content.

Very helpful and insightful

Feel the entire team has moved forward.

Great program, everyone getting involved really brought the team closer together.

To find out more about how we might help your management team enhance its leadership skills please call 0113 228 8808 or email


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