The saying, "A picture's worth 1,000 words" is an old one that's been around a long time. And there's a reason for that . . . . it's because it's true. Neuroscientists have known for over a century that the more visual a message is, the more memorable it becomes. This 'rule' even has its own name - PSE (Pictorial Superiority Effect). 
Tests have shown that about 10% of oral presentations is remembered 72 hours later, but this figure rockets to 65% if you add pictures. President Obama's campaign speeches may have been effective without slides (even if you're a political opponent of his you can't argue with that; he did win the election), but how much of what he said did you remember 3 days later? Your memory was probably more of an emotional state in which you felt moved and motivated with a 'Yes, we can!' kind of spirit. But you probably didn't remember much of the actual content. Why is this? Click here to find out more...
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