Performance Development Group
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Meet the Team


Michael Barker, Managing Director

For over 20 years he has been at the sharp end of helping organisations and the key people within those companies develop the fundamental skills, attitudes and behaviours that lead to business and personal success. 

Working for many years with one of the Worlds largest training businesses as Regional Director, Sales Director and Senior Trainer he was recognised internationally on numerous occasions for outstanding individual and sales management success.

Since founding Performance Development Group, Michael has brought together some of the Regions’ leading business coaches who are each recognised as leaders in their particular field. The team is dedicated to help improve business performance through core development programmes that focus on leadership and management effectiveness, teambuilding, customer care, sales improvement and high level presentation skills.

Michael is a highly experienced coach and trainer having worked on a vast number of in-company development programmes and has personally delivered many hundreds of business training sessions throughout his career.
He has a reputation for delivering down to earth, pragmatic and insightful training sessions and through hands on experience understands fully the challenges of today’s ultra competitive business environment.



Lena Hepworth, Senior Associate and Business Coach

Lena Hepworth is passionate about achieving results for her clients. Her reputation for results focused, down to earth and pragmatic coaching has led to Lena being in constant demand to support the development of some of the region’s leading businesses.

Lena has been the trainer of choice for working with the leadership teams from leading businesses such as Adidas, Damart, HCK Group Ltd, Wharncliffe Publishing, Private Health Partnership, Road Haulage Association and Watson Batty Architects. Lena brings a dedication and commitment to bringing out the best in her clients and class members.

Consistently getting amazing feedback from whether its in the classroom or one-on one in the boardroom it’s no wonder that she has earned herself a reputation as one of the best coaches in the training and development arena.



Sarah Shafi, Senior Associate and Business Coach, a Business Owner and award winning Entrepreneur

Sarah Shafi is a new breed of business coach. One that has a real in depth knowledge and first-hand experience of developing a business from scratch to one that is now recognised as an award winning market leader with endorsements from leading business professionals.

Sarah truly understands the highs and lows that any business owner/entrepreneur will experience.

A University Lecturer in Leadership, Personal, Professional Development and Interpersonal Skills at York St John Business School in Management and Communication, Sarah now brings her previous years of business development and coaching experience and places it firmly alongside her proven award winning entrepreneurial skills to bring you a new and unique business coaching proposition.

Sarah is a qualified Talent Dynamics® coach and was one of the first coaches anywhere in the world to be accredited and licensed to use the Talent Dynamics® profiling system.

Sarah’s approach is powerful, dynamic, direct and engaging. Frequently working with high profile business people and celebrities, Sarah's no-nonsense coaching helps her clients eliminate confidence barriers and inhibiting beliefs and move onto significantly improved productivity and success.



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